5 Steps To Write A Business Proposal

You need a business proposal but you have no clue on how to get started. Here is a step-by-step guide that makes your proposal (and your life) complete.

Step 1: Come up with the agenda of your proposal. This agenda will shape the skeleton of your content. After writing out the content that you want to include, you can have a sense of the flow of the proposal when you fill your proposal with the meat.

A recommended agenda

Introduction to your business (company overview / business idea)
Concept (the big idea, details of proposal, user problem and value proposition)
Customer (target market geography and demographic)
Marketing (go-to-market strategy, distribution channels)
Competition (competition analysis, differentiation, blue ocean strategy or similar)
Business Model and Financial Projections (monetization strategy, TAM SAM SOM, financial projections)
Risk Factors (Risks and mitigation)
Team (rockstar talent that mitigates risks and increases chances of success)
Conclusion (summary of proposal)

Step 2: Now that you’ve got your agenda, fill in the meat. Remember, what you have in step 1 is only the skeleton that guides you. While stuffing in the content, you might discover that you have additional content that suits your purpose; feel free to add them and modify your agenda.

Step 3: Check the flow between the different cuts of meat that you have. Do you want to re-order your content? Do you need to add additional links in between the meats to ensure a smooth flow? Does it fit into the storyboard of your proposal?

Step 4: Complete the proposal by now filling in the head and tail of your proposal. By now, you have a clear picture of what is in your proposal. At this time, you would know what to introduce with (what is the bait?) and the important points to summarize at the end (what is the takeaway?).

Step 5: Final check. Proofread your proposal from the beginning. After working on it for awhile, you might have a blind spot for certain errors. Let others read your proposal to ensure that others understand the message that you are conveying.


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